When someone asks an AI assistant for an automation consultant or an ERP advisor in their city, the answer is written from what the assistant can read and trust. Generative engine optimisation (GEO) helps consultants and small firms become part of that answer.
Make your expertise explicit
State clearly what you do, for whom and where: for example, AI agents and workflow automation for growing businesses in India. Avoid vague titles that could mean anything.
Be consistent across the web
Use the same name, headline and service description on your website, professional profiles and directories. Inconsistent descriptions make it harder for models to connect the dots.
Structure the site
- A Person or Organization schema with your role, services and profiles.
- Article schema on posts, with author and date.
- FAQ sections answering common client questions.
- An llms.txt file pointing to your most useful pages.
Publish practical evidence
Write about methods, frameworks and lessons from real work, anonymised where clients are confidential. Specific, useful content is more likely to be cited than generic opinion.
Earn credible mentions
Talks, podcasts, guest articles and community contributions create third-party references that strengthen how assistants describe you.
Check and correct
Ask assistants the questions potential clients ask and record whether and how you appear. Update your source pages when descriptions are wrong or outdated.
Common pitfalls
Chasing tricks, such as hidden prompts or keyword lists, wastes time and can harm credibility. Clarity, consistency and useful content do the heavy lifting.
Keep a simple log
Record each monthly check in a short log: question, assistant, whether you appeared and which page was cited. Over time the log shows which content earns mentions.
FAQ
Do I need a big website? No. A focused site with clear service pages and useful articles is enough.
How long until assistants mention me? It depends on crawl and model refresh cycles; expect months, not days.
I advise on AI, automation and digital transformation for growing businesses. Reach out at virender.in.